A well-organized website is easy to navigate, keeps visitors engaged, helps them find what they need quickly, and supports your goals like sharing information.
Content Inventory and Audit
Identify what you have and assess content quality.
- Site Builder Content Export or Screaming Frog
- For content export, go to Content Library, click on Export to CSV, check the content types to export, and click Download CSV
- Content Inventory Template
Target Audience Profile
Describe the specific people a website is designed for, guiding its design, features, and content to meet their needs and preferences.
Content Mapping, Structure and Categorization
Organize and match existing content to the correct platform content types and structure during a website migration and/or the creation of a new A collection of fields that describe a specific type of content, like a news article, a person, or an event. Site admins can add additional content types by enabling optional modules. WDS can also create custom content types for a site. and structure.
Sitemap
Organize website content and improve navigation for users to help search engines index pages effectively for better visibility.
Alternatives to Slickplan:
Documents for Drafting or Editing Content
Collaborate with stakeholders and editors to plan, write, review, and update website content while organizing page structures.
Website Analytics
Understand how users are finding and navigating the site.
Use AI for generating content ideas
- You're creating a new website and need a solid starting point.
- You’re revamping an existing site and need fresh ideas or improved organization.
- Co-pilot (need link to copilot login)
Prompts:
- Create a sitemap for a university student health insurance website?
- Create a content outline for a university student health insurance website?
- What information can I highlight on the homepage of a university student health insurance website?
Best Practices for Organizing Content
- Understand Your Audience: Structure content based on user needs, goals, and behaviors.
- Create Clear Categories: Group related content into logical categories and subcategories.
- Use Consistent Naming: Use clear, descriptive, and consistent labels for menus and sections.
- Prioritize Key Content and Page Content: Place the most important content where it’s easily accessible.
- Leverage Structured Content Types: Define and reuse content types (e.g., page, events, news) for consistency and scalability.
- Optimize Navigation: Use intuitive menus, breadcrumbs, and internal linking to make content easy to find.
- Declutter Pages: Avoid overwhelming users with too much information; keep content concise and relevant.
- Incorporate Search Functionality: Add a search bar for users to find specific content quickly.
- Ensure Mobile-Friendliness: Organize content so it’s easy to access and navigate on smaller screens.
- Use Visual Hierarchy: Employ headings, bullet points, and whitespace to make content scannable.