Search Engine Optimization
Search Engine Optimization (SEO) refers to measures taken to improve your site's visibility. Some of the common SEO features and use cases are mentioned below.
Search engines consider page organization and readability when ranking. Following Accessibility best practices will put you on a good path for creating well-formatted content. Best practices include things like using hierarchical headings, using table headings, proving alt text for images, and more. Read all about Accessibility and content formatting best practices on the a11y website.
Page metadata is read by search engines, social media platforms, publishing platforms and other digital spaces to provide better information and experiences to the end users of those services. It also helps with better exposure and findability of your site's content off-site.
When third party services "index" a page of your site, they scan it to look for the title, description, and image. They use these values when displaying data about the page.
You can control the description that is used by these third party services by expanding the "Metatags" section in the content item form sidebar. By default, a special value "[node:field_ps_body:computed_summary]" is used here, which is automatically replaced with the contents of the summary field on the content item. If no summary is provided, one is generated automatically based on the contents of the main body field. You can replace this token with your own custom meta description if you'd like.
Drupal site search is used out of the box. It relies heavily on keywords in a node title to find and return results. Direct matches with search terms which are contained in the node title will appear at the top of search results. Search results with matches in the body copy will appear lower. Site search does not look at metadata.
Google and Bing Analytics
The ability to measure your site content's performance can help with your content strategy. Where is your traffic coming from? What types of keywords and content are you ranking for? Access to an analytics tool will help you answer these questions.
Site administrators can include a Google Analytics tracking number, sometimes called a UA Number, to their website. Once applied, the owner of that UA number will begin seeing their site's tracked data in google.com/analytics. Visit our Google Analytics page for more information about setting up a GA account, generating your UA tracking number, and including it on your site.
Site administrators can also claim their site for use in tools like Bing Webmaster Tools and Google Search Console (if they cannot connect via Google Analytics), by adding those services' alphanumeric string to Configuration > System > Basic Site Settings.
Block Search Indexing With 'noindex'
It's possible to prevent specific content items (pages, news, events, etc) from being indexed in search engines. Edit the content item and expand the "Metatags" section on the right sidebar. There is a "noindex" checkbox to enable this behavior. The next time search engines crawl this page, they should remove it from their index or ignore it if it's not already in it.
Keep in mind that if there is a cached version of your previously public content stored elsewhere, it will continue to exist publicly in that location.