Google Analytics

About Google Analytics

Google Analytics is the recommended tool to track user interaction and collect basic data from your website.

A Princeton Site Builder site can be tracked by Google Analytics. If you want to learn more about Google Analytics, visit the University's LinkedIn Learning training website (login required) and search for "Google Analytics Essential Training." You can also follow Google's instructions, titled "Get Started with Google Analytics."

Important note about Google Analytics 4

Google recently introduced a new version of its analytics product referred to as "Google Analytics 4." The previous version is referred to as "Universal Analytics." Both versions of Google Analytics are supported. All users of Universal Analytics will be required to upgrade to Google Analytics 4 before July 1, 2023.

If you have an existing Universal Analytics property, you will most likely want to use the GA4 Setup Assistant to create a new Google Analytics 4 property that is connected to the old one. The GA4 Setup Assistant does not backfill your new GA4 property with historical data. Your GA4 property only collects data going forward. To see historical data, use the reports in your Universal Analytics property.


How to add Google Analytics to your site 

Analytic reporting

How to Recover a Google Analytics Account

Please Note: WDS does NOT keep track of your user name and password to access your Google Analytics account. It is your responsibility to manage this information. If you have staff turnover, please be sure to transfer this knowledge accordingly.